Jessica McKnight, founder of WooWoo Lab, has been immersed in creativity, movement, and self-expression since the age of 13. From yoga and photography to painting, writing, drawing, dance, and the arts, creativity has never been just a hobby for Jessica, it has always been woven into the fabric of who she is.

As a professional photographer for most of her adult life, Jessica spent years helping others see beauty through a lens. But in 2024, she felt called to go even deeper, deeper into herself, deeper into healing, and deeper into purpose. That journey led her to Playa Hermosa, Costa Rica, where she completed her Yoga Teacher Training at Vida Asana School of Yoga.

That experience transformed her life.

Soon after, Jessica created Beyond Brilliant Photography Retreats, immersive experiences that combine yoga, meditation, mindset work, creativity, and community to help photographers reconnect with their passion, unlock deeper creativity, and rediscover joy in both business and life.

As the retreats grew, so did the vision.

Jessica dreamed of creating a permanent space where people could come exactly as they are, a place where creativity and wellness could exist together under one roof. A place that inspires imagination, encourages self-discovery, nurtures connection, and reminds people that life is meant to feel magical.

That dream became WooWoo Lab.

WooWoo Lab is more than a studio or retail space. It is a sanctuary for curious minds, creative souls, and open hearts. Through classes, workshops, retreats, artistic experiences, and thoughtfully curated products, WooWoo Lab exists to help people reconnect with themselves and with each other.

Jessica believes deeply in manifestation, intuition, and the unseen energy that guides us,  the things our eyes may not always understand, but our hearts can feel. She believes community is everything and is passionate about building a culture rooted in belonging, acceptance, love, kindness, and authentic human connection.

At its core, WooWoo Lab is committed to making a positive impact beyond its walls through community outreach, donations, and acts of service. The hope is that every person who walks through the doors leaves feeling lighter, more inspired, more connected, and carries that energy back out into the world to make it a little brighter.

Because here, it’s okay to be a little woo woo.

In fact… it’s encouraged.